AI Insights · Timothy · July 2024
Top 5 Social Apps on Android in Brazil: Q2 2024
In Q2 2024, Instagram, Threads, TikTok, Instagram Lite, and TikTok Lite showed varied performance in downloads, revenue, and active users in Brazil.
In Q2 2024, the top 5 social apps on the Android platform in Brazil demonstrated diverse trends in weekly downloads, revenue, and active users. Data for this analysis comes from Sensor Tower.
Instagram saw a significant fluctuation in weekly downloads, starting at 553K in early April and peaking at 1.13M in mid-June. Weekly revenue hovered around $65K, with a slight dip to $56K in early June before rebounding to $65K by the end of the quarter. Active users remained relatively stable, fluctuating around 60M throughout the quarter.
Threads experienced a steady download rate, beginning with 415K in early April and reaching a high of 638K in early June. Active users rose from 6.1M to 8.8M over the quarter, indicating growing engagement.
TikTok maintained strong weekly downloads, starting at 403K in early April and peaking at 490K in late May. Revenue showed consistent performance, averaging around $120K to $130K weekly, with a slight peak at $140K in late May. Active users grew steadily from 48.4M to 50.9M by the end of June.
Instagram Lite showed notable download activity, starting at 315K in early April and peaking at 543K in mid-May. Active users remained stable, fluctuating around 700K throughout the quarter.
TikTok Lite - Save Data had varied download trends, beginning with 267K in early April and peaking at 386K in mid-April. Revenue remained minimal but showed some growth, peaking at $767 in the final week of June. Active users saw a slight decline from 11.1M to 9.9M over the quarter.
For more detailed insights and trends, visit Sensor Tower.